Impact

Impact is DynoWeb's scoreboard. It answers the one question every merchant actually cares about: "What has this app made me?"

Every fix you apply and every nudge you launch is tracked here, measured against how your store was performing before, and reported as real money — so you never have to wonder what DynoWeb did for you. You'll find it under Home → Impact.

What Impact shows

The money, first. At the top is a running total of the revenue DynoWeb has earned or saved you — combining verified fixes and the net revenue your SmartNudge campaigns produced. It's the number that matters, kept front and center.

Every fix, measured honestly. Each change is judged on the metric that actually fits it:

• A CTA or button fix is measured on click-through rate.
• A frustration fix is measured on rage clicks.
• An SEO fix is measured on organic visitors.
• A GEO / AI-search fix is measured by whether it's verified live.

Before → after, with the window. Each item shows how its metric moved from before the change to after, along with the exact measurement period — so you can see the timeframe behind every result.

Compared against your store's own trend. Impact doesn't just credit DynoWeb for changes that would have happened anyway. It uses a difference-in-differences approach — comparing the change against your store's overall trend over the same period — so the number reflects the fix's real contribution, not background noise.

Still-measuring items

Some fixes take time to gather enough data for a confident result. Rather than showing a blank "Measuring…", Impact displays the real data collected so far against the baseline snapshot captured when the change went live — so you can watch a result build instead of staring at an empty row.

Honest by design

Impact follows two rules:

• Net, not gross. SmartNudge revenue is reported after refunds and after subtracting the control group, so the total reflects money you actually kept.
• Estimates, never guarantees. Every number is a labelled, measured estimate — DynoWeb tells you what it observed and over what window, and never dresses an estimate up as a promise.

FAQ

How does DynoWeb know a change caused the result? It compares each fix's metric against your store's overall trend for the same period (difference-in-differences), so normal ups and downs don't get miscredited.

Why is one of my fixes still "measuring"? It hasn't gathered enough data yet for a confident before-and-after. Impact shows the data collected so far in the meantime.

Does the total include my SmartNudge campaigns? Yes — the headline combines verified fixes with the net incremental revenue from your nudges.

Need help? Email us at help@dynoweb.app.